Harvard Business Review (Photo credit: FunnyBiz)
How to Use Big Data to Sell into Micromarkets
Excerpt: Big data is perhaps most valuable as predictive and content analytics get more granular and as businesses look to better analyze their customer bases, derive new insights, and create more targeted offerings, notes the Wall Street Journal. Big data within customer-facing processes will accelerate over the next few years and will be at a breakneck pace by 2020. HBR adds that micromarket strategy is perhaps the most potent new application of big data analytics in B2B sales.
Read more: http://smartdatacollective.com/brett-stupakevich/53336/how-use-big-data-sell-micromarkets
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